Contrary to popular belief, Art Basel week is not just for a wealthy elite. A visit to to Art Basel and its four satellite fairs, Liste, Scope, Solo Project and Volta uncovered a wealth of possibilities for less than CHF 5’000 ($5,603).

Looking at Art Basel in a new light from the Herzog & de Meuron new edition

The stunning Herzog & de Meuron revamp of the Basel Messeplatz includes a catching well of light. Photo Michèle Laird

Article published in an edited version by Swissinfo.ch on 20 June 2014:Is there any affordable art at Art Basel?

It is a little known fact that many galleries the world over use Basel as a launching pad for young artists at entry level prices. Art fairs, after all, offer exposure to international art markets, but also to all-important curators. Given the faraway places from which many galleries come, geopolitics remain surprisingly present: walking through Basel in June is similar to reading a synthesis of the political and artistic forces of this world, with the additional complexity of globalisation.

This article also attempts to highlight the risks that gallery owners take, not all of them out to make a fast buck.

Volta

“It’s a gamble for everyone,” said Budapest eponymous gallery owner Erika Deak. She presents three of her artists at Volta, the fair that can be qualified as one down from the official Art Basel. And yet she is showcasing several striking works for less than the targeted price. “The problem is that we are situated in Hungary.”

Erika Deak (3)

Erika Deak in front of a glassprint by Eva Magyarósi, Hungarian b. 1981, Reunion, 2012, 80×80 cm, € 2,400 (CHF 2,900, Deak Erika Galéria, Budapest. Photo © Michèle Laird

She explained that there is a lot of wealth in her homeland, but that it is not in the hands of the real art connoisseurs; they tend to belong to the left and not to the present rightist government. “But I cannot have different prices when I present my artists abroad,” she said.

Deak admits that she has become more conservative in her tastes over the years: “I get tired of art that requires a lot of information to be understood.” She is looking for art that moves her, “that changes my life for five minutes and remains meaningful for a long, long time”.

Art fairs are important, she said, because they are not just about selling, they are also about putting artists in front of curators.

International 3 edited

Paulette Terry Brien in front of paintings by the young Polish artist, Rafal Topolewski, who is currently studying for his Masters at the Royal Academy in London. The International 3, Photo © Michèle Laird

International 3, a gallery in Salford, across the river from Manchester, operates on a different level, but with similar goals. Co-director Paulette Terry Brien said that she and her gallery partner attend ‘degree shows’ to identify graduating students that they can assist on their career paths.

“You get rewarded from buying early on, for taking chances,” she insisted.

Volta 10 

Also at Volta, but closer to home Isabel Balzer, who opened a Balzer Art Projects in Basel only a few years ago brings her keen eye as an art history academic to the world of enjoyment in art. She presented at Volta an artist of Hopperish inspiration, but with a sensual dimension that the American painter lacked. The kaleidoscope of Ingold atmospheric paintings were just above the price target, so Balzer proposed earlier works such as the one below.

Balzer_georgine_ingold_outside 2

Georgine Ingold, Outside Nr. 5, 2011, 28x38cm, Oil on Cotton, Price: CHF 3,500.

Isabel Balzer_Georgine Ingold

Isabelle Balzer in front of Georgine Ingold’s Hopperish scenes

Liste

“You’re forced to go global,” Daria Pervain confirms. As principal of Sabot, a not-for-profit gallery at the heart of Transylvania, in Cluj-Napoca, Romania, she does the rounds of international art fairs to expose her artists.

Because there are no collectors in her home country, where art was used as a means of propaganda by the former Communist regime, she is an art Pygmalion who has secured premises in a former paint brush factory for local artists.

“In Basel, I give visibility to my artists. Doing amazing shows is never enough.”

 

Mall Flowers, 2014, oil on canvas, transparent gesso, matte medium, 53 x 43 cm

Aline Cautis, American b. 1975, Mall Flowers, 2014, oil on canvas, transparent gesso, matte medium, 53 x 43 cm , € 2.500 (CHF 3,050), SABOT Gallery, Cluj-Napoca, Romania

Sign of the times, several galleries at Liste and elsewhere now call themselves ‘projects’ and invite artists to give performances as well. Many can still be seen for free, but there is talk that they too will become collectors’ items. See nest article of performative art at Art Basel.

Scope

Hans Alf, from Copenhagen, who made a fortune in the IT business, makes no bones about being an art merchant whose purpose is to sell: “What do people buy once they have their car and their kitchen, they buy art,” he observed. “My clients start at CHF 1,000 and stay with me. I never sell them just one piece.”

Alf vindicates his taste for craftsmanship. “Ideas disappear, but craftsmanship doesn’t,” which in his view explains the success of the gallery that bears his name. The fact that Denmark did not adopt the Euro and that the Danish Krone is strong has also helped.

“At the end of the day, art is not God’s desire: it’s a product, but it’s a way for people to make a statement and be different, despite having the same kitchens.”

Hans Arp (3)

Hans Arp in his Scope booth, where he presents works of strong visual impact. Photo © Michèle Laird

Also at Scope, London-based Janet Rady specializes in art from the Middle East. As is often the case in international fairs, she presents artists who are widely recognized in their own countries but are completely unknown abroad. Although it is clear that troubled countries often generate art that is used as a political statement, Rady also presents pieces of disconcerting sophistication.

She has the difficult task of reconciling the expectations of two opposing markets, pricing the works modestly to pierce the western market, but without damaging the expectations of the artists at home.

Sculptures and installations  can also be found at attractive prices, for example the walk-in installation below at the entrance of Scope.

Ideal Nature Machine by Stefan Waibel Stefan Waibel, Ideal Nature Machine, 2014, Florescent varnish on wire – variable sizes. Mosquitos (small and medium size) or single blades of grass available for under CHF 5,000 at Mario Mauroner Contemporary Art Vienna

Solo Project

The two young owners of Gallery M2A from Dresden, Marko Göhre and Andreas Jenke, proudly present the quality of the work that comes out of the schools set up in former East Germany: painting from Dresden (where Gerhard Richter was trained) and graphic design from Leipzig.

M2A (3)

Marko Göhre and Andreas Jenke in front of a large-scale work by Anya Triestram. Photo © Michèle Laird

“There is a pool of artists from a rich artistic tradition from which we can choose,” they indicated. By graphic designer Anya Triestram, they present a large ceramic mural (see above), but also a series of delightful works made on scraper cardboard, all priced below CHF 1,000.

Hailing from Montreux in Switzerland, the equally young gallery owner, Laurent Marthaler, said that he represents established Swiss artists whose works already sell at comfortable prices, but that on the occasion of the many shows that he organizes throughout the year, he asks his artists to produce five or six works that can be sold for CHF 1,000 or less.

“Collecting art is a virus that should be caught when you’re young,” he said.

Allegra Nomad, as its name indicates, is a gallery without a wall.


Horia Mina

Light Cube Art Gallery from Ronse in Belgium was also one of this reporter’s favorites. Russian-born Nathalia Tsala and daughter explained how their purpose-built gallery – hence the name –  far from the madding crowd, allows them to present quality artists at reasonable prices. I was personally taken by the quiet and atmospherical works by Hans Vandekerckhove.

The Light Cube_Belgium

Nathalia Tsala and daughter in front of paintings by Hans Vandekerckhove, Light Cube Art Gallery, Photo © Michèle Laird

Also at Solo Project, the works by a young Swiss artist, who explores the multiples avenues that lead away from her own field of expertise, show how expansive the world of engraving can be. Patricia Schneider at the interesting Gallery Mäder in Basel sells her works for less than CHF 1,000.

Patricia Schneider (3)

Patricia Schneider in front of one of her peacefully enigmatic aquatints on digitalprint. Photo © Michèle Laird

Art Basel

This survey would be incomplete without also giving examples from the main.

Taiyo Onorato & Nico Krebs Courtesy- RaebervonStenglin, Zürich. Zaha

Zaha, 2013, Taiyo Onorato & Nico Krebs, Silver Gelatine Print, 50 x 63 cm, mounted, framed, Edition of 5, Price: CHF 4,800, Courtesy: RaebervonStenglin, Zürich.

RaebervonStenglin, a young Zurich gallery, has been invited to present the latest work by the Swiss duo Taiyo Onorato & Nico Krebs in the highly selective Art Basel Statements 2014. Considered one of the most inventive teams in contemporary photography, they present a series of analogous photographs from their road trips that have been spliced together to produce imaginary settings.

At a price of CHF 4,800, the photographs appeal to younger connoisseurs brought up in a world of images and who are banking on the rising notoriety of the Onorato-Krebs duo.

A sophisticated viewing tower presents moving images by the same artists.

Beat Raeber Taiyo Onorato & Nico Krebs edited

Beate Raeber at Art Statements, Photo © Michèle Laird

Galeria OMR from Mexico City has been coming to Art Basel for 15 years. “It takes us six months to prepare our display,” said gallery director, Kerstin Erdmann and it shows. Although there have been changes every day because sales have been brisk, the stand retains a harmony not unlike walking into someone’s home.

Erdman produced 10 original pieces by established artists David Moreno, Julieta Aranda and Ryan Brown that all sell for less than CHF 5,000.

David Moreno, Biologie 2013, ink and cut and pasted paper on paper, 41 x 27 cm, collection the artist LOW RES

David Moreno, b. 1957 USA, Biologie, 2013, 41x27cm, ink and cut and pasted paper on paper, Courtesy of the artist and Galeria OMR, Mexico, USD 3,500 (CHF 3,140)

The idea that Art Basel is only for a select and social-climbing elite is a myth that may deserve to be broken. While art fairs are not places to look for bargains, they offer opportunities for visitors to acquire a piece of art that makes their heart sing without demolishing their finances.

A bird’s eye view of Art Basel’s satellite fairs

If you’re young, curious and like the experimental

LISTE 19 – the young art fair in Basel

LISTE was initiated in 1996 to encourage and showcase young galleries and their young artists under the age of 40. It takes place in a phenomenally inconvenient former brewery, where an outside zigzag staircase was added this year, as well as a tent-like annex with monumental plastic chimneys glued to the side. The art tends to be audacious and messy.

If you see art as an investment

SCOPE Art Show

For its seventh edition, SCOPE inaugurated a new location in Klybeckquai on the Rhine, that is presented as an up and coming cultural development in Basel, but is in fact desolate and difficult to reach. SCOPE showcases 75 international exhibitors alongside 20 Breeder Program Galleries, incubators for emerging art. SCOPE Art Shows in Miami, Basel, New York, London and the Hamptons boast about an attendance of over 1,000,000 visitors.

If you’re open to discovery, but want to play it safe

SOLO Project

The-solo-project has been set up by Paul Kusseneers gallery in Brussels seven years ago on the basis of invitations to likeminded galleries. Despite its location in a church and sports complex in south-west Basel, it has grown in sophistication. The 31 galleries in the 2014 edition present only 60 artists, which allows the displays to remain unusually airy.

If you enjoy art from the four corners of the world

Volta 10 

For its tenth anniversary, VOLTA moves back to Markthalle, the historic domed landmark. Founded in Basel in 2005 by three international dealers, it is a platform for contemporary art galleries of global prestige who choose to work with emerging artists.  The 2014 edition includes 68 exhibitors from six continents. The emphasis is placed on solo projects or those that bring the work of two artists into dialogue with one another. The art leans towards the exotic.

If you’re not afraid of crowds

Art Basel

Little has changed this year in the central section of Art Basel, where museum quality works of art are presented alongside contemporary rising stars. On the other hand, Art Unlimited for over-sized projects that occupies the recently remodeled hall by Herzog & de Meuron, has achieved this year an almost uncanny equilibrium between grandeur and harmony.

 

 

Michèle Laird, née Haffner, trained as a journalist, became an international arts administrator (visual arts and theatre), successively in Paris, New York and London before moving to Switzerland, where she now covers the art beat and presides several associations.

One Comment on “Breaking a myth: Affordable Art Basel

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