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	<title>art-folio by michèle laird &#187; NGOs</title>
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		<title>Turning NGO’s into brands in the Geneva area</title>
		<link>http://art-folio.ch/2008/12/21/turning-ngo%e2%80%99s-into-brands-in-the-geneva-area/</link>
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		<pubDate>Sun, 21 Dec 2008 12:07:00 +0000</pubDate>
		<dc:creator>michelelaird</dc:creator>
				<category><![CDATA[NGOs]]></category>
		<category><![CDATA[International Federation of Red Cross and Red Crescent Societies]]></category>
		<category><![CDATA[International organizations]]></category>
		<category><![CDATA[iucn]]></category>
		<category><![CDATA[John Kidd]]></category>
		<category><![CDATA[Pierre Kremer]]></category>
		<category><![CDATA[Sue Mizera]]></category>
		<category><![CDATA[UN International Strategy for Disaster Reduction]]></category>

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		<description><![CDATA[A small revolution is taking place in the Geneva area. International and non-governmental organizations are adopting brand and marketing strategies to advocate their values.  What appeared to be a savvy trend before the present economic turmoil may now become a necessity.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=art-folio.ch&#038;blog=9654187&#038;post=35&#038;subd=michelelaird&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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